Targeted Marketing Equates to the Perfect Buyer
When Waitrose target an audience with another sensational Christmas ad, they know precisely the person that they want to reach. They identify their perfect buyers by the type of job they do, what they watch on TV, where they shop, what they read, what colour they will be painting their lounge this year and more!
Some marketing agencies will even have asked them to give names to their buyers, so a Waitrose buyer is more likely to be a Sophie than an Angie, for example. An exceptional estate agent will do the same for your vendors.
Understanding the buyer that you wish to reach helps an agent to target their marketing to that person. All property information, whether it is in the agent’s offices, online or discussed in person, should highlight the features that we have identified as being important to your perfect buyer. Then the property sells itself.
For example, if your perfect buyer is a professional, young couple who both work from home, we know that they will need space and privacy for a desk to be setup and ideally easy access to some outside space to stop them going stir crazy, even if that is a balcony or a large public park close by. Excellent wi-fi will be high on their list of criteria and probably access to public transport or road links for when they do need to go into the office. These are the features that Capital would be sure to highlight in the property particulars and to discuss with potential buyers when we call them. Our agents will be armed with all the facts that are important to the perfect buyer when they meet at a viewing to further emphasise how perfect the property is for them.
Understanding the type of person that would choose to live in your home is part of the way towards finding the perfect buyer. And part of that depends on what style of property you have and where your home is located. A bungalow is more likely to appeal to a 60+ age group looking to make life easy in retirement. Although a bungalow in a street of detached 2 storey houses close to a good primary school might appeal to a young family looking for more space who have the energy and chutzpah to extend up.
Capital Estate Agents spend time with new clients to understand all the features of the property they are selling and the area in which it is located, the type of people who choose to live in the neighbourhood and the USPs of the property. We have a team with excellent local knowledge which they bring to the table in determining who is the perfect buyer for your property. We believe strongly that working in partnership with our vendors helps us define the ‘Perfect Buyer’, understand that target market and therefore achieve sales at the optimum price.
If you don’t feel that your current agent has a handle on your perfect buyer and that this might be affecting your sale, please do contact us to see if we can help: info@capitalestateagents.com / 0208 313 0010