Our bespoke marketing plans get you moving
When you reach the exciting point of seeing your property marketed for the first time, you want, and deserve, to be impressed. Agents now have an array of marketing tools to reach your potential buyers. At Capital Estate Agents, we pull together a bespoke marketing plan depending on what’s right for your property and target audience:
1. Property Portals
Your agent will post your property details on a number of online portals. They should be using all of the leading platforms, i.e. Rightmove, On The Market, Prime Location and Zoopla. This is the first place our consumers now look at potential new homes and a casual viewer can easily turn into a serious purchaser given the right property. Your agent should advise when it is the right time to have your property as a ‘Featured Property’ which will ensure more visibility on the portals. Capital Estate Agents use this option carefully to highlight new and outstanding properties or to promote at a specific time that is right for your sale.
2. Property particulars - professional photos & a superior video tours
Your agent should have drafted a beautifully worded set of property details that highlight all the best features of your home and its location. At Capital Estate Agents we emphasise selling points such as proximity to outstanding schools or period features, but also like to explain why it has been a great home for you. The same features are likely to appeal to the next buyer and they might have missed that the garden is both south-facing and secluded without it being stated as your favourite feature, for example. Carefully crafted words can be the hook to turn casual interest into someone picking up the phone and making an appointment to view.
In your own property hunt you will have seen the difference in standard of photos and videos offered by agents. Capital Estate Agents believe this is an area where agents should spare no expense. Photos and a video are the window into your home for potential buyers which can be viewed on repeat, at their own convenience. Capital Estate Agents are very proud to invite sellers to our exclusive media suite to view the videography.
Property particulars should be emailed out to registered interested parties as well as put in the window to attract the casual passer-by or deliberate property window shopper. If appropriate, particulars are still sent to local newspapers to publicise because your property may be suited to a certain audience demographic who have traditionally bought a weekly paper to check the property section. Capital Estate Agents have an excellent relationship with our local newspaper editors which means we utilise the power of the local press when we feel it would be beneficial.
3. Social media marketing.
Your agent should be utilising the power of social media to reach a large and targeted audience, putting property details online. Platforms such as Facebook and Instagram are ideal for showcasing the fabulous property photos and videos that your agent has produced. Paid for advertising is part of the bespoke marketing that Capital Estate Agents consider for every property we sell as it can be used carefully to target audiences of a particular age or set of interests such as country walks, horse owners, those who love to visit art galleries, etc.
A good agent will put your property online, provide photos and a video tour, even send out the property details to potential buyers on their database. An outstanding agent will not simply apply the same marketing plan to all clients but will pull together a bespoke marketing plan from all the marketing tools at their disposal depending on your requirements for sale and the potential audience they believe will be interested in buying your home. Whatever elements they use from the marketing options, they deliver them to an exceptional standard. This is what gets our clients moving at Capital Estate Agents.
For more details, please contact us at: info@capitalestateagents.com / 0208 313 0010